Users will soon have a fresh option that permits them to cut down on the volume of AI-made content appearing in their feeds. This move comes as the company revealed that it presently contains over 1 thousand million AI-generated clips.
Pilot Phase and Launch
The update is undergoing trials over the coming weeks before a widespread release. This shift aligns with a rise in AI content, driven by recent video-generation tools.
AI Proliferation Online
It has been noted that approximately 10% of the quickest rising channels on a popular video site primarily display AI-generated videos. A considerable share of this content is classified as “AI slop”, a phrase for substandard, mass-produced content that is typically nonsensical or dreamlike.
“We know from our community that a lot of users appreciate content produced via AI tools, including computer-generated images to educational videos, and we want to provide users the option to adjust the amount of that, based on their own likes,” stated a company executive.
Scale of AI Content
TikTok disclosed that there are now 1.3 billion videos on its network tagged as artificially created. Overall, more than 100 m videos are added to the platform every day, making AI content a minor part of its complete catalog.
How to Adjust Settings
Users will be able to decrease or raise the amount of AI content they see by using the topic control feature in the platform and choosing “AI-generated content”. Additional categories that currently be adjusted under the tool include current affairs, style, cosmetics, and movement.
AI Disclosure Rules
The platform’s policies mandate users to identify convincing AI-made content, and it forbids harmful fake videos of public figures or emergencies. Any authentic-looking AI video that is unmarked can be deleted under its user guidelines.
In addition, the platform will from now on add an artificially created tag to content produced via its own AI tools, or detected by an industry-wide initiative for recognizing AI-generated material. This step is designed to help prevent users from attempting to bypass the disclosure requirement.
AI Literacy Programs
The company is additionally launching a two million dollar educational fund for experts and groups to create informative material about responsible artificial intelligence. This project will benefit non-profit groups specializing in educating computer science.
Moderation Strategy
The platform has defended its safety measures, amid discussion over plans to cut jobs for numerous content moderators in Britain. TikTok is set to eliminate hundreds of positions in its user protection department in its British office, with labor groups and internet security professionals expressing worry that people are being substituted by AI moderation.
A company official explained that human moderation would continue to be important, but AI can shield workers by filtering out the most distressing content prior to it has to be seen by staff. TikTok announced a 76% decrease in explicit and harmful content handled by human moderators over the past year due to reliance on its machine learning processes.
“We think that it’s essential to balance staff and AI to keep the platform safe,” the executive stated. “We’ll have staff as involved in the system, but we additionally believe it’s very important to minimize viewing of unsafe media as swiftly, which is why a significant AI assistance is proving valuable work at speed.”
